development of microorganisms
How great brands came to be
Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a present – a new set of women’s underwear. Going to the store alone, Roy was simply confused among the huge number of options that the sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in this “female kingdom” of underwear. He never managed to find a gift, however, an idea arose in his head, which became fateful for Raymond. It was the idea of opening your own lingerie store, in which both women and men would feel equally comfortable. Continue reading
What is crowdsourcing
How crowdsourcing came about
The author of the term “crowdsourcing” is Jeff Howe, who introduced it into circulation in 2006. Then he, together with publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and the emphasis was on their differences: outsourcing is based on the completion of certain tasks by specialists for a monetary remuneration, and crowdsourcing involves the execution of work mainly by amateurs and without any monetary payment (or purely symbolic). Continue reading
Examples of social media promotion from well-known brands
Today, business promotion on social networks is very important – there are a lot of people there, which means there are many potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various sweepstakes and contests are often held by very many companies, but only a few of them were able to carry out such promotions, which have almost gone down in history. The cases, which will be discussed below, are worthy of being called the best examples of promotion in social networks today. Continue reading
