Wedding salon business plan
Wedding salons are in demand in any city, even in the smallest. Every woman, getting married, turns to wedding salons in order to buy or rent a wedding dress. In addition, such salons also provide various accessories necessary for the appearance of the bride or the wedding process itself.
If you are tormented by the question of whether to open a wedding salon, first of all, you need to analyze this industry in your city or region. If the territory is already oversaturated with wedding salons and companies providing similar services, then it will be very difficult for you to promote your newly created company without an original concept. And if the competitive environment contributes to the fact that the new wedding salon “takes root”, then feel free to open such a company. There are no other cardinal obstacles to such a business.
Download the business plan of the wedding salon
Here you can download an example of a business plan for a wedding salon for free, containing detailed calculations on this topic. Wedding salon business plan
How to open a wedding salon
Look for premises for rent in the city center, as the wedding salon should be located, so to speak, “in sight”. Despite the rather high rental price compared to the outlying parts of the city, wedding salons in the center are the most profitable and in demand.
The size of the room depends on the width of the assortment you plan to provide to your customers. Even a few wedding dresses on mannequins will already occupy a fairly large area. And piling up the room with mannequins so that you have to bypass them is also not the best solution. Therefore, the best option is a free area of 120 square meters or more. If necessary, you can do with a smaller area, however, 40 square meters is the minimum.
An important point in choosing the location of the salon is the ability to arrange the windows in such a way that they are fully visible from the street. That is, the salon should not be located in some side street, but on an avenue, a boulevard, or along the perimeter of a city square.
The main assortment is wedding dresses. The showroom must have at least 30 models. Fashion for wedding dresses is changing as quickly as for other clothes, so keep an eye on the purchase of goods: the assortment should be fashionable wedding dresses, but at the same time completely different models, for every taste. Traditionally, we are used to seeing a fluffy skirt in a wedding dress, but not all brides prefer just such models. Include in the assortment and dresses with tight skirts, and with all kinds of ruffles, and even short dresses.
There should also be such headings as wedding shoes, handbags, capes, veils, hats. With men’s wedding suits, everything is easier: here the classics have always been in fashion and still remain. You can also diversify the assortment with evening and prom dresses. Evening dresses will go well before major holidays – New Year’s, March Eighth, and in general there will be a stable demand for them all year round. During the prom season, that is, May-June, purchase a range of prom dresses. In fact, these are the same evening dresses, only aimed at a teenage audience.
Surely the question has already arisen: “Where can I get wedding dresses and other wedding goods?” Searching for suppliers and establishing relationships with them is a very crucial stage, because what kind of products you can offer to your customers will depend on how you cope with this.
The Internet will help you in finding suppliers. By entering just a few words of the request indicating your city, the search engine will give you a large variety of suppliers of this product (if you open a wedding salon in a small town, then focus on suppliers who are located in the nearest large city). We advise you to choose several manufacturers that you like and order several models of dresses and other goods from each of them.
As a rule, each manufacturer has its own characteristic feature, a feature by which it is recognized. Some may like it, some may not. And someone may and will fundamentally look for a dress only from a certain brand. Therefore, it is necessary to initially provide potential customers with the widest possible choice, and in further purchases it is already possible to rely on past experience.
The main person in the wedding salon is the administrator who is aware of all the nuances of the business. Often women open wedding salons not only for profit, but also “for the soul” and they themselves act as both the administrator and the owner of the business. If you do not plan to be present in the salon every day from opening to closing and delve into all the intricacies of the work process, then hire a person with work experience for the role of an administrator.
The number of sellers required depends rather not on the size of the wedding salon, but on the average number of visitors simultaneously inside.