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Examples of social media promotion from well-known brands

Today, business promotion on social networks is very important – there are a lot of people there, which means there are many potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various sweepstakes and contests are often held by very many companies, but only a few of them were able to carry out such promotions, which have almost gone down in history. The cases, which will be discussed below, are worthy of being called the best examples of promotion in social networks today.

Company: IKEA. Where: Facebook
In 2009, IKEA launched a photo campaign, and did not even suspect how popular it would become. On the page of the director of the company, photographs were published at different times of the day for two weeks, which showed a large number of goods from IKEA.

The pictures were taken right in the stores themselves – warehouses, shop windows were photographed. The user who was the first to mark himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts.

Company: Odnoklassniki social network. Where: Instagram
Last year, Odnoklassniki held a fascinating quest among users of another social network – Instagram. In the creation of the quest, 36 pages on Instagram were involved, each of which belonged to a specific employee or was dedicated to one of the departments of the Odnoklassniki company. All pages were linked in a certain way using tags.

The plot of the quest was as follows: a young man came to a party that was held in the Odnoklassniki office, but the fun was already in full swing, and he still could not find the girl who invited him there. The quest participants had to be smart and find this very girl using hints-tags.

Only a couple of hours have passed since the start of the quest, and the number of subscribers to the official Odnoklassniki page on Instagram has increased significantly. In addition, the company was able to promote its excellent working conditions for the employees – after all, the photographs and videos used for the quest depicted different premises in the Odnoklassniki headquarters.

Insurance company Intouch has introduced a new service for car insurance against all kinds of damages that do not depend on the driver. The plot for the advertising campaign of this service was a situation in which a grand piano falls on a brand new car.

A garage was rented and a victim car was brought into it, over which a huge grand piano was suspended. By the way, it weighs no less than 350 kg. The grand piano was held on several ropes, which could break off or remain intact depending on such conditions: whether FC Barcelona got into the Champions League final, whether it fell heads or tails, whether the air temperature in Moscow rises above 21 degrees. On a specially created promo-site for this, everyone could vote for this or that condition and watch the battle between the car and the piano live. The campaign quickly became a hit on Twitter, and just a couple of days after the launch of the campaign, the hashtag #carvspiano became one of the leaders in the number of posts.

This company was originally called A.1. Steak Sauce and, accordingly, produced steak sauces. When it was decided to expand the product line, the name also needed to be changed, or rather, to remove the word “steak” from it. In order to present these changes to consumers as unobtrusively and easily as possible, a cute video clip was created, which showed how sauce can be friends on Facebook not only with meat, but also with fish, potatoes, cheese, lobster and other products.

In the first 2 weeks after the video was published, the number of views exceeded 100 thousand. And now there are more than 1,372,000 views.

Company: Lay’s. Where: Facebook
Inviting customers to participate in the product creation process themselves is a great marketing ploy. And where else to offer it, if not on social networks.

Chip maker Lay’s invited his Facebook followers to come up with a new flavor for future chips. And the one whose version is recognized as the best, not only will be able to see his idea embodied in reality on store shelves, but also get a whole million dollars. During the two months that this action lasted, Lay’s received such a number of ideas for future products that, perhaps, for the next decade, this issue can definitely not be dealt with. And the post with the share on the social network received more than 4500 reposts.

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