non-commercial activities
How great brands came to be
Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a present – a new set of women’s underwear. Going to the store alone, Roy was simply confused among the huge number of options that the sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in this “female kingdom” of underwear. He never managed to find a gift, however, an idea arose in his head, which became fateful for Raymond. It was the idea of opening your own lingerie store, in which both women and men would feel equally comfortable. Continue reading
How charitable foundations make money
We all often see various advertisements for organizations that provide assistance to people with disabilities, orphans and animals. On the streets, promoters are handing out leaflets calling for help to put in order the dying nature, posters flashing in metro cars with the words “Let’s save children with rare diseases”. It so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest activities. Continue reading
