How great brands came to be

Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a present – a new set of women’s underwear. Going to the store alone, Roy was simply confused among the huge number of options that the sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in this “female kingdom” of underwear. He never managed to find a gift, however, an idea arose in his head, which became fateful for Raymond. It was the idea of ​​opening your own lingerie store, in which both women and men would feel equally comfortable. Continue reading →