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Creative ideas for business
Donation in exchange for goods
This idea has more to do with the organization of the business than with its essence. We all know that when buying a product in a store, you need to pay for it. Habitual payment is money. But The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you need to become … a blood donor. The store’s management has signed an agreement with the Blood Donation Institute and now they carry out their activities together. Continue reading
How great brands came to be
Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a present – a new set of women’s underwear. Going to the store alone, Roy was simply confused among the huge number of options that the sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in this “female kingdom” of underwear. He never managed to find a gift, however, an idea arose in his head, which became fateful for Raymond. It was the idea of opening your own lingerie store, in which both women and men would feel equally comfortable. Continue reading
