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10 fatal mistakes entrepreneurs make
Striving to rent premises at the lowest price
Many aspiring entrepreneurs think that in order for a business to flourish, it is necessary to strive to reduce costs as much as possible. It’s a delusion. You need to be able to correctly prioritize and understand where you can save, and where such savings can be fatal.
If renting a more expensive premises (for an office or for placing equipment for production) will bring any advantages, then you should definitely do it. Continue reading
What is crowdsourcing
How crowdsourcing came about
The author of the term “crowdsourcing” is Jeff Howe, who introduced it into circulation in 2006. Then he, together with publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and the emphasis was on their differences: outsourcing is based on the completion of certain tasks by specialists for a monetary remuneration, and crowdsourcing involves the execution of work mainly by amateurs and without any monetary payment (or purely symbolic). Continue reading
Examples of social media promotion from well-known brands
Today, business promotion on social networks is very important – there are a lot of people there, which means there are many potential customers. The best way to attract the attention of the target audience to your page is, of course, by holding promotions. Various sweepstakes and contests are often held by very many companies, but only a few of them were able to carry out such promotions, which have almost gone down in history. The cases, which will be discussed below, are worthy of being called the best examples of promotion in social networks today. Continue reading
